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BlogBusiness OwnersNew Homeowners and MoversWagon News - August 2023

25 Compelling Statistics on the Power of Direct Mail Marketing

July 31, 2023by Jennifer Troyan0
Direct mail marketing has stood the test of time as a powerful tool for reaching and engaging customers. In the digital age, where inboxes are inundated with emails and online ads are easily overlooked, direct mail offers a tangible and personalized approach that captures attention. Here are 25 statistics that showcase the power of direct...
BlogNew Homeowners and MoversWagon NewsWagon News - August 2023

Embracing Direct Mail in the Digital Age

July 31, 2023by Jennifer Troyan0
Each month, Welcome Wagon brings you new ways to reach your target market and add new tactics to your marketing plans. This month, we have a deep dive into embracing direct mail in the digital age — for any generation. Read our article, Direct Mail: How It’s Making a Comeback in the Digital Age: https://welcomewagon.com/blog/direct-mail-making-a-comeback-in-the-digital-age/...
BlogBusiness OwnersNew Homeowners and Movers

The Role of Direct Mail in Multichannel Marketing Strategies: Unleashing its Power in the Digital Age

July 26, 2023by Larisa Bedgood0
In today’s digital era, where online advertising and social media dominate marketing strategies, it’s easy to overlook the tried-and-true methods that have proven effective over the years. One such method is direct mail, a tangible and personalized approach to reach customers. While often overlooked, direct mail continues to play a vital role in multichannel marketing...
BlogBusiness OwnersNew Homeowners and Movers

Understanding How Different Generations Embrace Direct Mail Marketing

July 19, 2023by Larisa Bedgood0
As marketers, it’s important to tailor our strategies to different generations, considering their unique preferences and behaviors. While digital channels dominate the marketing landscape, direct mail continues to be a powerful tool for reaching and engaging diverse audiences. Let’s explore how different generations utilize direct mail to better inform your marketing efforts. Baby Boomers (Born...
BlogBusiness OwnersNew Homeowners and Movers

Direct Mail: How It’s Making a Comeback in the Digital Age

July 11, 2023by Jennifer Troyan0
In an increasingly digital world dominated by emails, social media, and online advertisements, it might seem counterintuitive to consider direct mail as a viable marketing strategy. However, direct mail is as strong as ever, proving that sometimes, old-school methods can deliver impressive results even in the digital age. Tangibility and Long Shelf-Life: One of the...

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